Calm down, your Instagram feed will not be changing today

By March 29, 2016Tech

TL;DR – There is no need to turn on post notifications for everyone just yet.

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If you woke up to EVERYONE on your Instagram feed telling you to turn on post notifications so you don’t miss every single one of their exciting posts – supposedly because of Instagram’s new algorithm –  calm down, guys.

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Yes, it is true that Instagram will be showing you the photos it thinks you want to see as compared to the chronological order that we get right now BUT as a spokesperson for Instagram explained,

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“Your feed will soon order posts so that you’ll see the moments we believe you care about first. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order … The ordered feed will take into account a number of signals such as likes, comments, and searches, as well as the likelihood you’ll be interested in the content, the timeliness of the posts, and your relationship to the person posting.”

i.e. Unless you are on Instagram all the time – and I really mean 24-7 ALL the time – you are already missing 70% of your feed based on the current format. So what Insta is doing with the new algorithm is actually going to somewhat help you NOT miss out the posts you typically find interesting.

More importantly, this isn’t happening all at once this AM as you grab your morning coffee and take the train to work.

It will be gradual and there will be extensive testing before they roll it out to the entire community.

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So yeah,



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Flora Isabelle Lim

Author Flora Isabelle Lim

On a constant quest to be a really professional internet person.

More posts by Flora Isabelle Lim

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