Apple CEO Tim Cook’s post-election letter urging unity is being shared like crazy and here’s why

By November 11, 2016Current

TL;DR -“The only way to move forward is to move forward together.”

Following Trump’s victory, Apple CEO Tim Cook sent an email to all of the company’s U.S. employees.

A little background, Cook had previously sparred publicly with Donald Trump over the campaign. Trump had said that he would impose a 35% tax on American companies that move jobs abroad, if elected, and wanted to “get Apple to start building their damn computers and things in this country, instead of in other countries”.

The email doesn’t mention Trump by name and reaffirmed Apple’s commitment to diversity, “regardless of what they look like, where they come from, how they worship, or who they love.”

Read the full email here:


I’ve heard from many of you today about the presidential election. In a political contest where the candidates were so different and each received a similar number of popular votes, it’s inevitable that the aftermath leaves many of you with strong feelings.

We have a very diverse team of employees, including supporters of each of the candidates. Regardless of which candidate each of us supported as individuals, the only way to move forward is to move forward together. I recall something Dr. Martin Luther King, Jr. said 50 years ago: “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do you have to keep moving forward.” This advice is timeless, and a reminder that we only do great work and improve the world by moving forward.

While there is discussion today about uncertainties ahead, you can be confident that Apple’s North Star hasn’t changed. Our products connect people everywhere, and they provide the tools for our customers to do great things to improve their lives and the world at large. Our company is open to all, and we celebrate the diversity of our team here in the United States and around the world — regardless of what they look like, where they come from, how they worship or who they love.

I’ve always looked at Apple as one big family and I encourage you to reach out to your co-workers if they are feeling anxious.

Let’s move forward — together!




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The Editor

Author The Editor

Either busy trying to save the world, or poking my nose into other people's affairs.

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