TL;DR – Part of NTUC Social Enterprises’ 10-year plan to transform themselves.
NTUC Health recently opened its new nursing home at Chai Chee.
To fulfil the care needs of the community, the nursing home has a person-centred care approach to respect and provide for their residents. The home also focuses on transitional care and rehabilitation of residents back to the comfort and familiarity of their own homes.
With three nursing homes at Jurong West, Chai Chee and Geylang East, this signals the commitment of NTUC Health, a NTUC Social Enterprise, to meet the needs of the seniors now, and in the future, in as holistic a manner as possible.
The nursing homes are an important component in NTUC Health’s network of health and eldercare services. With its comprehensive suite of services including home care services, day and senior care centres, senior activity centres, senior wellness centre, dental and family medicine clinic and the nursing home, NTUC Health is able to widen its social footprint to better meet the different needs of seniors and empower them to age in place. In doing so, it is also supporting workers in the care of their elderly dependents.
What’s a NTUC Social Enterprise?
NTUC Social Enterprises is a collective made up of many social enterprises, serving many different purposes across health and eldercare, childcare, daily essentials, cooked food and financial services.
In 1970s, when workers who most needed insurance coverage could not afford to buy insurance, NTUC Income was set up to design insurance plans that were affordable for workers, and which gave them adequate coverage.
When there was rampant profiteering among rogue merchants which priced staples such as rice out of the reach of ordinary Singaporeans, NTUC supermarkets were set up to sell rice cheaply. This moderated the prices of essential products and ensured that the immediate needs of Singaporeans were met.
Over time, other social enterprises were set up to meet the different needs of Singaporeans at that time, to ensure that the needs of Singaporeans at different stages of their life cycle are met, e.g, childcare services, cooked food, eldercare, healthcare services, continuous education and training.
This includes FairPrice, Income, Foodfare, NTUC Health, NTUC First Campus, LearningHub as well as Link.
Chan Chun Sing: We’re challenging ourselves to disrupt our own models
NTUC Social Enterprises are currently in their second year of their 10-year plan to transform themselves to address the evolving social needs of Singaporeans.
They have identified the major social needs of Singaporeans in the next 10 years to be:
- cost of living;
- health and healthcare costs;
- social mobility (fear of being left behind)
As such, NTUC Social Enterprises will expand their services and pooling their assets and resources together to provide a suite of integrated services to address the needs of Singaporeans at every stage of their life cycle in a more holistic manner.
In his May Day message this year, Labour Chief Chan Chun Sing had said that just like other segments of the economy, NTUC’s “staple” social enterprises, such as NTUC FairPrice and NTUC Income, will also be disrupted by technology and evolving business models. The labour movement will then have to look at how they can do better in leveraging technology to serve customers better. He’d said,
“We’re challenging ourselves to disrupt our own models even before people disrupt us.”
“Health and eldercare will be vital needs that our social enterprises must step up our efforts to meet. The cost of these services will increase over the course of one’s life, becoming “pressure points”. They’re essential services that we want our people to access easily and at an affordable price.”
At the same time, Chan also said that NTUC is also looking at how its 10 social enterprises can team up to provide an “integrated suite of services”, rather than operating in silos.