NTUC FairPrice extends Pioneer Generation discount until June 2019

By December 27, 2018Current

TL;DR – 3% discount on Monday and Thursday.

Local supermarket chain FairPrice announced today that they will be extending the Pioneer Generation (PG) Discount scheme for another six months, until 30 June 2019.

The discount scheme allows PG members to enjoy a three percent discount when they shop at all FairPrice supermarket and hypermarket outlets on Mondays and Thursdays. This initiative complements the Seniors’ Discount Scheme, which sees all shoppers above the age of 60 enjoy a two percent discount on Tuesdays.

The scheme will be extended until 30 June 2019 and FairPrice will continue to review the programme to ensure its alignment and relevance to its various ongoing initiatives and incentives to its customers.

According to Mr Seah Kian Peng, CEO of NTUC FairPrice , “NTUC FairPrice was one of the first retailers to champion the national initiative to honour Singaporeans who have contributed to our country’s pioneering years and we continue to do so – long after others have ceased their support. We continue to renew our efforts to affirm our appreciation to our pioneers by extending the PG discount scheme for another six months so that they may continue to reap greater savings for daily essentials.”

This extension is estimated to cost the Co-operative more than $2 million. 

Since the scheme was introduced in 2014, it has disbursed more than $16 million in discounts to PG members.

This year alone, PG members who shopped at FairPrice saved over $4.45 million through the scheme.

(Cover image via)


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Flora Isabelle Lim

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