TL;DR – Another place to visit in South Korea!
Vans, the original action sports brand and the icon of creative expression, has opened the first brand showcase store in Asia located at the center of Gangnam, Seoul.
The 300 sq. foot retail floor space includes two floors of brand experiences and retail displays across all categories, including footwear and apparel.
The showcase store combines both brand experience and storytelling and it features a wall of vintage speakers and TV’s designed by Berlin-based sound sculpture artist Benoit Maubrey on the first level of the store. Vintage speakers sourced from archives and junk piles from the 1960s to the 1990s, are also wired into a full DJ console offering both CDDJs and vinyl decks.
Adjacent to the speaker wall is a live radio space enabling artists and musicians to gather and share their music and creativity to customers.
On the second floor, Vans has dedicated a customization zone that is free and open to the public where customers will be surrounded by the world of art and customizing culture representing Vans DNA.
Here, customers get to design their own Vans shoes and accessories with a variety of tools including screen printing, embroidery and dip dying. Staff and invited artists are also onsite to help customers with their designs.
Vans invited Los Angeles based Korean American artist Cryptik to paint a mural with his signature calligraphic style, embedding a message of perseverance, determination, and triumph. Encoded within the work are the words of Confucius “Our greatest glory is not in never falling, but in rising every time we fall.”
The largest section in the brand showcase store is the shoppable timeline, where consumers can understand key moments in Vans history from 1966 to today.
Customers can shop the items on the timeline including the Vans signature Eras, books, vinyl, and original photo prints. They can also check out the Vans culture library on the second floor where an array of books, magazines, and zines are available for reading.
These dedicated areas help to present detailed stories of Vans heritage within art, music, skateboarding and street culture stretching from the past and their influence for the future.
The Vans brand showcase store is set to offer weekly programming including art workshops, music showcases and cultural events. You may check out Vans Korea Instagram for more information.
Vans Brand Showcase Store Gangnam
Open: 11am – 10pm
Address: 458 Gangnam-daero, Yeoksam-dong, Gangnam-gu, Seoul, Korea
Click here Google Map.