TL;DR – Upsized and upgraded, bigger and better!
About seven months ago, when the FairPrice on Wheels initiative was first launched, it was only using vans to bring groceries closer to residents.
Fast forward to present day, the grocery retailer has now upgraded its store on wheels from a van to an air-conditioned truck that is stocked with many more items as compared to its initial launch where items like meat and dairy products were not available.
In an announcement on Nov 12, FairPrice said that the newly-upsized mobile store can now hold about 200 products, including fresh fruit and frozen products, and serve up to five customers at a time, with safe-distancing measures in place.
Going the extra mile for the seniors
According to Mr Traves Tan, general manager of supermarkets and FairPrice shops at FairPrice, 40% of items that the truck carries will be items from FairPrice’s housebrand. This is to provide more affordable options to the more budget-conscious customers who are mainly seniors.
The spokesperson from FairPrice also added that the decision to expand the range of products was based on customers’ feedback, as well as a preference among senior customers to pick and choose the products themselves.
Besides also having the same payment options available at supermarkets, customers can also pay using credit and debit cards. Membership points will also be processed as well.
Senior citizens who are eligible for the Pioneer Generation, Merdeka Generation and Seniors’ Discount schemes can also continue to enjoy discounts on the designated days when they shop at FairPrice on Wheels.
Where to find the truck?
For a start, the air-conditioned truck will be available at three locations, where there is a higher concentration of seniors.
- Block 108 Bukit Purmei Road
- Block 32 Telok Blangah Rise
- Block 518 West Coast Road
FairPrice said it will continue to assess the viability and customer receptivity of the initiative in considering whether to add more trucks and locations.