Fri. Dec 8th, 2023

TL;DR – One of the many underrated things which NTUC FairPrice does.

Senior citizens from the Pioneer and Merdeka generations can continue to enjoy discounts on their purchases at FairPrice outlets for another year.

According to a press release from NTUC FairPrice on Dec 28, the supermarket announced that the FairPrice Pioneer Generation (PG) Discount Scheme, as well as the FairPrice Merdeka Generation (MG) Discount Scheme, will both be extended for another 12 months, until 31 December 2021.

In case you didn’t know, this is the sixth time FairPrice has extended its Pioneer Generation discount scheme since its introduction in 2014, while the Merdeka Generation discount scheme was introduced last year in 2019.

This extension will cost the supermarket chain an estimated cost of more than $10 million, in addition to the $43 million in discounts given to Pioneer generation, Merdeka generation, and Senior members since the schemes were launched.

NTUC FairPrice group chief executive officer Seah Kian Peng said the decision to extend the initiatives came after strong and positive reception from the elderly customers. He added that the leading grocery retailer hopes to continue its effort to help Singaporeans stretch their dollar with the extension of the discounts, along with the various initiatives at moderating cost.

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Beyond providing discounts to the pioneers and seniors, NTUC FairPrice also hopes to inspire the community in recognising and honouring the Pioneer Generation and Merdeka Generation members for their invaluable contribution to our nation in its pioneering years.

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The three initiatives which NTUC FairPrice is offering to help various groups of seniors stretch their dollar further through different days of the week include:

Day of the Week Initiative Benefit
Monday Pioneer Generation Discount Scheme 3% Discount
Tuesday Seniors Discount Scheme 2% Discount
Wednesday Pioneer & Merdeka Generation Discount Scheme 3% Discount

To enjoy the discount, shoppers will need to present their Merdeka or Pioneer Generation card at the cashier counters when checking out at FairPrice stores.

Shoppers who opt for self-checkout are required to select the Merdeka Generation or Pioneer Generation discount option at the self-checkout machines. The discount is subject to a $200 cap for each transaction per day.

Sheng Siong rewards its staff with an additional month of salary, what is NTUC FairPrice doing?